According to a recent survey, 89% of Pakistanis use non-PTA approved iPhones just to show off their iPhone ownership.
A recent study in Pakistan revealed an interesting trend in the use of smartphones, especially the iPhone. According to the survey results, 89% of Pakistanis like PTA (Pakistan Telecommunication Authority) iPhones mainly for the purpose of showing their status.
Covering diverse demographics across the country, this study aims to understand the dynamics of smartphone preferences and usage patterns among Pakistani consumers. The findings show a preference for the iPhone, with a significant proportion choosing a model not registered with the PTA.
PTA registration is a mandatory requirement for mobile devices in Pakistan and restricts the smuggling and use of smuggled or smuggled mobile phones. However, despite the regulatory requirements, the majority of the population seems to favor unregistered iPhones.
The reasons for this desire are varied, but mainly based on the desire to display wealth and social status. The iPhone, especially the newer models, is often associated with luxury and prestige, and owning one has become a status symbol for many Pakistanis.
Additionally, non-PTA iPhones offer distinct advantages in terms of features, functionality, and app availability compared to their PTA-registered counterparts. This contributed to its popularity among Pakistani consumers by attracting the exclusivity associated with owning an iPhone.
Research findings raise interesting questions about the influence of consumer behavior, social norms, and brand perception on purchase decisions. Owning a certain brand or product reflects a broader trend of discretionary consumption prevalent in modern society, where ownership of a certain brand or product is equated with social status and success.
Although this survey specifically focuses on the iPhone, it provides valuable insight into the evolving needs and desires of Pakistani consumers in technology and lifestyle. As smartphone ownership continues to grow across the country, understanding this trend is becoming more important for businesses, marketers and policymakers.