Access to reliable, clean water is a basic human right and essential to a healthy life, whether it’s growing high-quality fruit and vegetables, washing clothes or cooking. Therefore, it is not surprising that 80% of the population in Pakistan relies on contaminated water sources. Despite the availability of surface water resources such as lakes, coastal basins, reservoirs, glaciers and rivers, increasing demands and other unique challenges across the country will reduce the availability of clean water and pose risks to citizens. A recent study estimated that 16 million people in Pakistan do not have access to clean water near their homes.
To overcome the lack of clean water, Pakistanis often rely on bottled water and filtration systems, which often require extensive replacement and maintenance or visits to community filtration plants. As these solutions can be complex and inconvenient, it is even more important to ensure that people across the country have uninterrupted access to safe water. Several prominent local and international parties work tirelessly to build a safer and healthier life for Pakistanis across the country. One such business is the Hashoo Group, one of the country’s leading hospitality and tourism companies with interests in real estate, information technology, social responsibility and more.
HerWater by Hashoo Group is an innovative initiative designed to provide affordable, convenient and sustainable access to healthy, drinkable water, impacting the lives of thousands of people every day. HerWater started its mission two years ago and has a deep understanding of the critical nature of water scarcity and how it affects everyday life. The company empowers the community with an easy-to-use, low-maintenance and affordable filter that makes tap water safe and drinkable and lasts up to two years for a family of four to five. daily needs. This device removes 99% of water contaminants as small as 0.025 microns, which include bacteria, viruses and harmful chemicals, making water safer and healthier for everyone. By reducing people’s dependence on bottled water and reducing water waste, HerWater promotes sustainable practices in line with its parent company Hashoo Group’s commitment to achieve clean emissions by 2050.
Not only a profit-driven business, when the need arises, HerWater has played its part in strengthening communities affected by natural and economic disasters. After the 2022 floods, EveryWater distributed 60,000 filter units to hard-hit areas to help them and their loved ones live healthy lives with clean drinking water. The company focuses its social responsibility on the poorer areas of Sindh and Balochistan, where access to clean water, among other essential resources, is insufficient for many people. Through the collective efforts of individual initiatives like EveryWater, the aim is to provide a better quality of life to Pakistanis across the country by promoting safe and clean living, all with the life-giving substance that sustains us all – Water.
