KARACHI: There will be BLACKPINK fever in your area this August as the iconic global artiste celebrates its 8th anniversary. Consisting of JISOO, JENNIE, ROSÉ and LISA, BLACKPINK have dominated the global charts with their mega hits and captured the hearts of millions of fans around the world.

To commemorate this milestone and honor BLINKs who fuel one of the biggest fandoms in the world, BLACKPINK has teamed up with Spotify, the world’s most popular audio streaming platform, to bring a series of special surprises to the This is BLACKPINK playlist.

Since their record-breaking rise to global superstardom, BLACKPINK have made colossal waves on Spotify. Their streams on Spotify have seen an average year-over-year increase of over 110% and the group now has over 13 billion streams on the platform. Their songs have been added to over 71 million user-created playlists and only their five most streamed songs: “How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU,” and ” Shut Down” collectively collected over 4 billion streams[1].

Further proof of the group’s resonance with listeners around the world, its top markets on Spotify now include the US, Indonesia, Mexico, the Philippines and Brazil. 

8 YearswithBLACKPINK, only on Spotify

To celebrate #8 YearswithBLACKPINK, Spotify is preparing BLINKs with a series of special surprises in the This Is BLACKPINK playlist. From August 1 until BLACKPINK’s debut anniversary on August 8, the playlist will pay tribute to a different era of BLACKPINK each day, taking listeners on a journey through the group’s most iconic milestones.

For even more excitement, the playlist will feature daily digital share cards, giving fans 8 ways to flex their fandom. From finding out how you rank among BLACKPINK listeners, to discovering your latest favorite BLACKPINK songs and more, be sure to stay tuned to This is BLACKPINK to discover and express how you stood.

It works like this:

Tune in to This is BLACKPINK from August 1st to August 8th and discover a different era of BLACKPINK every day.

While on This is BLACKPINK, you can get a special digital sharing card based on your BLACKPINK streaming habits, so keep an eye on your standing during this period. 

Flex your fandom and support #8 YearswithBLACKPINK celebrations by uploading your share cards to social media.

“It’s been exciting to witness BLACKPINK’s growth over the years,” said Jungjoo Park, Head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign reinforces our commitment to supporting Korean artists in reaching out and deepening their connection with listeners around the world, and we hope fans will enjoy the special surprises we have in store for them.”

Spotify’s efforts to connect BLACKPINK with listeners around the world have played a vital role in fueling the passion of their fandom over the years. In addition to highlighting their music on flagship playlists such as Today’s Top Hits and K-Pop ON!, Spotify has also brought listeners a series of exclusive experiences that bring the members closer to fans.