ISLAMABAD: Chairman Capital Development Authority Muhammad Ali Randhawa presided over a meeting regarding implementation of advertisement policy 2024 in the city. The meeting was attended by the Senior officers of CDA and concerned formations.
Chairman CDA Muhammad Ali Randhawa directed to finalize advertisement policy 2024 and ensure its implementation earliest. He said that under this policy, digital boards will be introduced in the city instead of traditional advertising methods.
Chairman CDA was briefed that digital boards will be installed on various highways, avenues, commercial centers and bus stops. Similarly, digital advertising will also be carried on public transport and pedestrian bridges.
Chairman CDA Muhammad Ali Randhawa directed to use eco-friendly material for digital advertisement. Furthermore, advertisement will be carried out on patern of Time Square New York.
He said that the revenue generated through digital advertisement will be spent on upgradation, maintenance and beautification of the city.
