ISLAMABAD: The Capital Development Authority (CDA) has announced an exciting new initiative to introduce digital billboards across Islamabad, inspired by the iconic Times Square in New York. The decision was revealed during a recent meeting on the 2024 advertising policy for the capital.
The meeting, chaired by CDA Chairman Mohammad Ali Randhawa, highlighted the city’s shift from traditional advertising methods to modern digital displays. The new policy aims to revitalize the city’s advertising environment by replacing conventional billboards and posters with dynamic digital boards.
According to a CDA statement, these digital boards will be strategically installed along highways, major thoroughfares, commercial hubs and bus stops. The aim is to increase Islamabad’s visual appeal while aligning its advertising practices with global standards.
Chairman Randhawa emphasized the importance of speedy completion and implementation of this new policy. The introduction of digital billboards is part of a wider effort to modernize the city’s infrastructure and services to make advertising more effective and engaging. The digital format offers a more dynamic platform for advertisers and helps manage and regulate advertising space more effectively, ensuring that the city landscape remains organized and visually pleasing.
This initiative is expected to generate additional revenue for Islamabad while providing businesses with a modern and efficient way to reach their audience.
