NEW YORK: Pakistan’s pavilion at the renowned “Travel and Adventure Show” in New York has won the prize for “Best In-Show – International Tourism Development”; around 190 countries are participating in the event.
Masood Khan, Pakistan’s ambassador to the US, stated at the pavilion’s opening that showcases the country’s tourism potential, “We are proud that our Pakistan Pavilion won the Best in-Show — International Travel and Adventure Show.”
Participating from over 550 of the world’s best travel locations, tour operators, cruise lines, and travel agencies, the event takes place on January 27 and 28.
In partnership with the Trade Development Authority of Pakistan (TDAP), the Pakistan Consulate General in New York, the Pakistan Tourism Development Corporation (PTDC), and private sector businesses, the Pakistan Pavilion has been established.
Present at the event were Gilgit Baltistan’s Minister of Tourism, Ghulam Muhammad; former Gilgit Baltistan Minister of Tourism, Raja Nasir Ali Khan; and Pakistan’s Consul General in New York, Aamer Ahmed Atozai.
Pakistan is represented at the Travel and Adventure Show by a 60-person delegation that includes representatives from the PTDC, TDAP, and 24 private sector businesses. Live demonstrations of lacquer woodworking and traditional doll-making by Pakistani artists are included in the Travel & Adventure Show. It is exhibiting the varied tourism potential of the country.
Ambassador Masood Khan told reporters, “Travel and Adventure Show is a fantastic show and many countries and tour operators are present here.”
“The world is taking a keen interest in the tourism market of Pakistan, especially in adventure and eco-tourism,” he stated.
“Pakistan has enormous unrealized tourism potential and the most stunning, unexplored tourist destinations.”
It was noted that the Travel & Adventure Show, which has been running for more than 19 years and 118 completed events, has linked thousands of travel media, over 2.5 million travelers, and over 15,000 distinct travel advisors with over 4,500 different exhibiting companies from around the world, influencing over $6 billion in travel reservations.
Ambassador Masood Khan extended an invitation to the attendees to travel to Pakistan in order to take in the everlasting splendor of the country’s historic cities and breathtaking natural features, which range from snow-capped peaks to immaculate seaside regions.
Wasi Shah, State Minister for Tourism and Chairman of the Pakistan Tourism Development Council, complimented the organizers for their efforts in arranging for the attendance of all regions of Pakistan at the Pavilion in his message on this special occasion.
He anticipated that his efforts would make a significant difference in drawing more foreign tourists to Pakistan, which would help the nation realize its tourism potential and improve its reputation.
Consul General Aamar Ahmed Atozai addressed the media on the occasion and stated that Pakistan’s involvement in the event will help draw in more tourists.
The United Nations World Tourism Organization (UNWTO) recently named Pakistan a top travel destination, citing a 115% increase in foreign visitor arrivals and estimates that foreign earnings will reach USD 1.3 billion by the end of 2023.
John Golicz, the CEO and founder of the Travel and Adventure Show, expressed gratitude for the remarkable group of tour operators and experts from Pakistan during the announcement of the Best In-show award for Pakistan in the promotion of international tourism.
An excellent venue for networking with tourists from prominent domestic and international vacation locations, tour operators, cruise lines, and travel suppliers is the annual vacation & Adventure Show in New York.
Later on, Ambassador Masood Khan, Minister of State for Tourism & Youth Affairs, GB Ghulam Muhammad, Minister for Planning, GB Raja Nasir, and other members of the visiting Pakistani delegation were present at a dinner hosted by Pakistan’s Consul General in New York, Aamer Ahmad Atozai.
Ambassador Masood Khan stated, “Pakistan’s cultural richness beckons our Pakistani community worldwide.” “Invest in the growing tourism industry and support the natural beauty of your motherland. Let’s present Pakistan to the world as a team.
Additionally, he emphasized the need of showcasing the nation’s tourism potential and stated that preparations were being made to ensure that arriving visitors had access to all necessary infrastructure and facilities.
