Pakistan/London: In a groundbreaking move for Pakistani and South Asian fashion, Mohsin Naveed Ranjha and Abubakar Naveed Ranjha proudly unveiled their new design studio in the heart of London’s Regent Street on March 8, 2024. This is the first time a Pakistani fashion label has established a permanent presence in the global fashion center and shared the unique style, culture, and heritage of Pakistan and South Asia with the world.
Led by Creative Director Mohsin Naveed Ranjha and Managing Director Abubakar Naveed Ranjha, MNR Design Studio in London, fueled by the prowess of fashion ecosystem pioneers Cresset Tech led by powerhouse Asad Malik, is poised to redefine luxury and elegance. It is home to a curated collection of Ready-to-Wear Collection, Luxury Capsule Collection and Bespoke Bridal services for both men and women, catering to the long-awaited aspirations of the British Asian community in the UK and also expanding Pakistan’s fashion footprint. a more diverse audience.
The huge success of the launch event resonates as a testament to the MNR brand’s influence on the global fashion scene. Celebrities, personalities and dignitaries were all in attendance, including superstar Sonam Bajwa, who gathered at MNR Design Studio, just off Regent Street in London, to celebrate its opening.
Speaking passionately about the brand’s transcendental expansion, Sonam Bajwa, a Punjabi Bollywood actor who attended the launch, commented, “Mohsin’s journey is much more than just fashion. It is a representation of culture and community that inspires and uplifts. His presence in London symbolizes the global recognition of South Asian creativity and craftsmanship.”
Mohsin Naveed Ranjha enthusiastically echoed the sense of pride and achievement: “To showcase the unparalleled talent and craftsmanship of our artisans against the backdrop of one of the world’s most eligible fashion capitals is a dream come true.
My designs pay tribute to the vibrant heritage and essence of the South Asian subcontinent, crossing borders to reveal its inherent beauty. I couldn’t be more grateful to have opened in London, humbly alongside some of Europe’s most sought-after luxury brands.”
Mohsin’s signature style continues to adorn global stars including Hollywood’s Tan France, Bollywood’s Ranveer Singh, Sara Ali Khan, Janhvi Kapoor, Music Sensation Karan Aujla, as well as Pakistan’s Mahira Khan and Maya Ali and many more.
MNR Design Studio’s flagship stores are located in Lahore, Karachi, Gujranwala, with a presence in New York and online at www.mohsinnaveedranjha.com. The MNR London Studio is now open at 83 Mortimer Street, W1W 7RF.
