ISLAMABAD: PTCL Group (PTCL & Ufone 4G), Pakistan’s largest telecom and ICT service provider, has partnered with STech.ai to integrate an AI-based innovation platform using advanced technologies such as Urdu-based Large Language Models (LLMs), Automated Conversations. . Recognition (ASR), Natural Language Processing (NLP) and Machine Learning (ML) for the development of customer service systems.
The platform aims to improve quality management systems by analyzing enriched customer sentiment and providing valuable insights, driving PTCL’s overall customer experience strategy.
The strategic initiative reflects the PTCL Group’s commitment to excellence in customer experience.
Customer centricity is at the forefront of the PTCL Group, reflecting the Group’s commitment to excellence in customer experience and service delivery. This company continues to invest in, innovating and improving its business. It uses innovative technology and customer insights to improve every interaction and ensure that every point of service is seamless, efficient and effective to create a safe and enriching experience for our valued customers. Looking ahead, the combination of innovative AI will take the customer experience to unprecedented heights and set new benchmarks for the entire industry.
Hatem Bamatraf, Group President & CEO, PTCL & Ufone 4G expressed his enthusiasm for the initiative and said, “Using modern technologies like AI will enable us to significantly improve the customer experience. AI is set to revolutionize the industry and it is a proud moment for the PTCL team be ahead of this journey.”
Group Chief Customer Service Officer Ahmad Kamal said, “We are excited to announce the launch of the first Urdu-language AI-enabled customer care platform. This initiative is in line with our vision and reflects our commitment to be the best in customer experience. The use of this app will significantly improve customer experience in the coming days.”
Adeel Saeed Chaudhry, CEO of STech.ai (originally from the MENA region): “This is a proud moment for us to work with the PTCL team. BOTWA Brand Conversation As an AI company specializing in AI, AI-driven customer experience solutions reflect our excellence in digital transformation and customer service. PTCL Group is a pillar of the telecommunications and digital services landscape. It is distinguished by its extensive national user base, mobile and digital services, and financial offerings in improving the personal and professional aspects of the lives of millions of customers every day.
