ISLAMABAD : Embassy of Italy, hosted an immersive digital art exhibition, The Fake Factory Creating Contemporary Media Art & Immersive Art Experiences, bringing an innovative art form to the Pakistani audience.
Addressing the ceremony, Andreas Ferrarese, Italian Ambassador praised Italy’s capacity to blend historical heritage with new creative arts, dispelling the notion that the country was solely associated with its past.
Ambassador Andreas Ferrarese welcomed the gathering of distinguished guests and diplomats, heads of international organizations, art students and journalists during the digital art exhibition.
Ambassador said Stefano Fake an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies.
Italian Ambassador expressed his pride in presenting the unique showcase of digital art to the public, highlighting its versatility and wide range of possibilities. The ambassador acknowledged the artwork of Stefano Fake, one of Italy’s celebrated digital artists.
Stefano Fake direct to ceremony, we put the experience of the audience and them being immersed in the light inside spaces, that thanks to a poetic use of technologies, the art enhancing the audiences senses. It’s not about surrounding the audience with big images, but it’s about taking it inside an audiovisual flow, modeling the shape of sensorial sensations. This is summarizing the distinctive aspect of the Immersive Art that we realized in the course of the last years, said Stefano Fake.
Stefano Fake, delved into the journey of digital art, which he began nearly 30 years ago. He described his transition from traditional art to digital tools in 1997, culminating in the establishment of his studio in 2001, dedicated to creating immersive art experiences. Fake underlined that every era had its unique artistic tools, and digital art represented the current period’s creative expression. He said, “The purpose of art is, after all, to create original and imaginative forms of aesthetic expression shared with a community through experiences and events.” Stefano Fake’s early work in this field was initially met with skepticism, often being associated with music or youth-centric events. However, over time, digital art gained recognition and acceptance. His exhibitions now span the globe, from Germany to Colombia, and even recent showcases in Berlin and Shanghai. This transformation reflects the growing appreciation for new media art worldwide. One of Kake’s groundbreaking approaches was to immerse audiences in a digital environment, using video projection to transform spaces and even people. He dispelled early concerns about safety and emphasized the combination of physical reality with digital art, creating immersive experiences that evolve and transcend traditional static forms of art. The term “immersive art experiences” emerged, capturing the essence of their work, as it blends physical spaces, bodies, and digital artworks, making it a unique and ephemeral experience. These art experiences offer a fresh perspective, bridging the gap between contemporary culture and art.
Since 2019, he has been the creator and artistic director of the Farnesina Digital Art Experience project, in collaboration with the Italian Ministry of Foreign Affairs, with the aim of producing, exhibiting and communicating Italian digital art in the world.