Rolex is a famous watch company because of its unique way of doing business.
Founded in 1945 by Hans Wilsdorf and owned by the Wilsdorf Foundation in memory of his late wife.
What sets Rolex apart is that it pays its employees and donates the rest of its profits to charity. Being vain doesn’t mean they don’t care about making money or achieving positive results. However, Rolex is unique in that it has no owners or investors who can influence its decision-making process.
As a result, Rolex donates a large portion of its profits to charitable projects and social causes.