Islamabad: With the auspicious month of Ramadan just around the corner, Spotify has revealed some compelling insights into the streaming habits of its listeners in Pakistan during the holy month of 2023.
Data from 2023 reveals a fascinating trend among Spotify listeners in Pakistan, with a spike in streaming time from 8pm to 1am during Ramadan. This period has become a prime time for content consumption on Spotify, suggesting a unique audio listening pattern during the Holy Season. Interestingly, the dynamic starts to build even earlier, around 15:00, with a significant shift towards more relaxed, soothing content. Compared to other times of the year, the most dramatic change in sound consumption occurs in the early morning hours, specifically between 5am and 6am.
The most streamed Ramadan playlist, “Hamd-o-Naat” and “Naat”, the most searched word during Ramadan, reflect the collective desire for a poetic expression of devotion and praise in 2023. The remarkable “Best of: Coke Studio Sufi” playlist sees a remarkable 218% increase, reflecting the resonance of spiritual themes during Ramadan.
Atif Aslam’s soulful song “Tajdar-E-Haram” became the most added song to user-generated playlists during Ramadan 2023. This poignant selection reflects the quest for transcendence and connection during this month. The moods “Soft”, “Soothing” and “Peaceful” dominate the tracks added to user-generated playlists as Top Playlist Moods, highlighting the collective preference for contemplative tones that complement the introspective spirit of Ramadan.
According to data shared by Spotify, Pakistan’s top moods during Ramadan 2023 were ‘patient’, ‘grateful’ and ‘mystical’, reflecting the true essence of the Holy Month. When it comes to Top Pakistan Ramadan Playlists 2023, Hamd-o-Naat, Ramadaniyat and Salam were among the top 3 playlists that reveal the religious and cultural significance of Ramadan while showing the importance of religious content to the spiritual journey of users.
Curated for every moment of Ramadan, Spotify has also updated its Ramadan hub for listeners, offering a wide range of Qawwalis, Sufi Music, Naats and more. In case you’re looking for more Ramadan playlists, here are some recommendations from Spotify: Hamd-o-Naat, South Asian Sufi, Duaa or Ramadaniyat.
