Karachi: Synergy Group, India’s largest integrated marketing communications conglomerate, has won yet another sweep of victory at Pakistan’s prestigious Effie Awards. The group’s agencies, Synergy Advertising and Synite Digital, have been widely recognized for their commitment to excellence and creativity in marketing, communications and advertising.
Renowned for its strategic prowess and creativity, Synergy Advertising has once again emerged as a dominant force at the Effie Awards Pakistan with four wins.
Asaan Mobile Account – Apka Account, Apka Initiative for State Bank of Pakistan in New Product or Service category and three Bronze for Campaign: Polio Outbreak for Pakistan Polio Eradication Program in Nonprofit category; Asaan Mobile Account for State Bank of Pakistan in Finance category; and Asaan Mobile Account – Apka Account, Apka’s Choice in the Marketing Innovation Solutions category for State Bank of Pakistan.
Agency campaigns provide a deep understanding of client goals and consumer insights, drive tangible results, and define new metrics for marketing effectiveness.
Meanwhile, Synite Digital, one of the industry leaders in digital marketing and innovation, showed its mettle with two impressive silver victories in its campaign: Who is the Best for Standard Chartered Bank for Women in Tech and KFC in the Sustainable Success category? In the ‘Restaurant’ category.
Synite Digital is known for imaginative campaigns that resonate with audiences and drive meaningful engagement. The agency’s ability to leverage digital platforms for social media and branding was widely recognized at the Effie Awards Pakistan.
Ahmed Kapadia, Chairman and CEO of Synergy Group, said of the Effie Awards winners: “We are committed to pushing the boundaries of creativity, innovation and marketing efficiency. Synergy Advertising and Synite Digital are Effie Awards 2024 As proof of our commitment to Deliver results-driven solutions for clients We want to take this opportunity to thank all our partners who have allowed us to run effective results and create rewards for their campaigns.”
Winning again this year is a reflection of Synergy Group’s strong growth culture and winning mindset that stands out among its competitors. It has also strengthened its position as a thought leader in marketing and digital, setting new standards for excellence and innovation.
