Toronto: Team Canada has unveiled the gear its athletes will wear at this year’s Paris Olympics, a high-tech design focused on thermal comfort while honoring the country’s indigenous heritage.
Lululemon (LULU.O) said it relied on product testing and feedback from 19 Canadian Olympic and Paralympic athletes in 14 different sports, including tennis player Leila Fernandez, decathlete Damian Warner, and gold medal hopeful, in preparing its first Summer Games collection. swimming Thomas Mackintosh.
Most travelers are well dressed in the heat and humidity of Paris, followed by fit and performance. The game will take place from July 26 to August 11.
“But most of the concern is how to deal with how it’s going to be hot, the weather can change at night, inside or outside, so we want to make sure we take that into account.
“We heard from athletes that comfort is key to being in the right space all day at the Games.”
Hosted by Hudson’s Bay as Canada’s Olympic and Paralympic partner for the Beijing 2022 Olympics, the Canadian sports and casualwear giant’s first foray into summer will be the first addition to its summer collection, including apparel for the opening and closing ceremonies, medal ceremonies and other media coverage.
The actual competition dress is determined by each national sports body.
Choe, whose Vancouver-based company created a collection for Canada’s Olympic team, says another key to the designs is the country’s culture and motifs, from maple leaves to orcs.
The print design used on the inauguration dress was created in collaboration with First Nation artist Mason Mashon and was inspired by the aurora borealis.
Lululemon has also developed Future Legacy Products, which include ball caps, scarves and belt bags, with 10% of sales going to the Canadian Olympic and Paralympic Foundation.
“Pride of the nation, national pride, whatever is created with our uniform, it’s important that it represents Canada, what we want to represent in the Olympics and Paralympics, and I think he did a great job,” CEO of the Canadian Olympic Committee David. Shemaker told Reuters.
It is clear that the element of “future inheritance” is very important because 10% will be millions of dollars. “