Islamabad: – TikTok is proud to announce significant progress in AI transparency and media literacy, reinforcing its commitment to creating meaningful and responsible content. Together with the Content Evidence and Authenticity Coalition (C2PA), TikTok will be the first video sharing platform to use Content Licensing technology to automatically label AI-generated content (AIGC) when uploaded from different platforms.
Recognizing the potential challenges with AI-generated content, TikTok has implemented a robust system to increase transparency. This initiative involves automatic identification of all AIGCs using TikTok’s proprietary AI effects. Over the past year, more than 37 million creators have used TikTok’s innovative tagging tool to help them understand the origin of their content.
Continuing its transparency efforts, TikTok will soon extend Content Certification to all of its content, allowing metadata to remain with content even if it is copied
The initiative is designed to enable users to critically evaluate online information, distinguishing between genuine and fake AI-generated content. Throughout the year, TikTok will release a series of 12 videos aimed at developing media literacy skills in partnership with MediaWise.
Dana Rao, Adobe’s general counsel and chief trust officer, praised TikTok’s efforts.
Ensuring the authenticity of content is important in today’s digital age.
Alex Mahadevan, director of MediaWise, expressed his enthusiasm for the partnership: “Since launching our teen fact-checking system on TikTok in 2019, we have seen significant engagement. initiative,” he said.
By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is at the forefront of adopting industry standards that improve content authenticity. This joint effort is expected to gradually increase the number of automatically assigned AIGCs on TikTok, improving user experience and trust.
