TRT’s global streaming service, of course, has been successful in its first year since its launch in May 2023. Inspired by TRT’s world-renowned products and stories, TRT has delivered more than 20,000 million different pieces of content, attracting the attention of millions of viewers around the world. and presenting more than 30 unique products a year.
As one of the most respected public broadcasters, TRT naturally offers Turkish series to meet growing international demand and adapt to evolving viewing habits. In just one year, Naturally has attracted more than 4 million subscribers in Turkey and attracts a diverse audience. In addition to an unprecedented number of over 30 originals, the past year has featured additional original shows including Mahii, Free Sky, Rumi Season 2 and Deep Purple.
The variety of Tabi’s unique content, ranging from action to romantic comedies, crime thrillers and youth series, across a variety of ages and tastes, has led to huge demand, allowing the streaming service to reach 4 million subscribers in its first year. In addition, TRT’s original “natural” and classic content is already available to our international audience via YouTube, dubbed and subtitled. This business has created a large digital community on a social media platform available in 5 languages: Turkish, English, Spanish, Arabic and Urdu, gathering millions of followers worldwide.
“The rapid development of nature paves the way for our future success.”
In celebration of Tabii’s 1st anniversary, Professor Mehmet Zahid Sobacı, Director General of TRT, shared his thoughts: “Our first goal with Tabii is to create a digital sanctuary for people of all ages and walks of life, to offer emotional content. it’s homey and resonates with their wishes. It fills us with great excitement to achieve these milestones in our inaugural year. Our goal is to expand our global presence by providing family-friendly and useful.”
Naturally, in its first year, it established key partnerships to fulfill one of its visions of global reach. An important partnership was with Turkish Airlines, the national flag carrier of Turkey. Through this partnership, natural products, which have been successful in Turkey, are featured in a special category on Turkish Airlines international flights. Tourists from all over the world can now enjoy the greatest natural originals such as Rumi, Free Sky, Say No More!, The Last Day, Supporting Actor, The Crow: Deep Darkness and The Golden Apple: Subtitled and Dubbed in Turkish. , English, Spanish, Arabic and Urdu.
In addition, Tii has appeared at prestigious international events such as Cannes MIPCOM, Dubai International Content Market and Asia Television Forum Market. Popular for bringing together manufacturing professionals and diverse content groups, this event creates opportunities for new collaborations. The unique products created using Tabi’s unique storytelling approach have been a huge hit at this event.
A pleasant surprise for the audience will soon come “naturally”!
Naturally, it offers its original language in 5 different languages and offers a multilingual option to ensure access to a diverse audience. The platform has undergone its first international pilot phase in selected countries with plans to launch in more markets in 2024.
Currently home to more than 30 original productions, naturally will continue to introduce new content, including highly anticipated new seasons of original shows and festival-winning franchises, series and documentaries.
In addition, TRT secured an important partnership by signing an agreement for the TRT channel to broadcast live matches in Turkey for 3 years starting from the 2024-2025 season. TRT 1 will broadcast TRT Spor and of course UEFA Champions League, UEFA Europa League and UEFA Conference League.
