LAHORE: Modern design and new trends in the furniture industry are essential to gain competitive advantage, increase sales and profitability, strengthen brand image, embrace sustainability, utilize technology and expand into international markets.
Pakistan Furniture Council (PFC) Executive Director Mian Kashif Ashfaq stated this while talking to a delegation of businesswomen and furniture manufacturers led by Mrs. Nida Ejaz here on Sunday.
Integrating features such as smart furniture, wireless charging and IT connectivity can make furniture more appealing to tech-savvy buyers,” he noted.
The PFC boss was of the opinion that keeping up with new design trends allows manufacturers to take advantage of technological innovation and offer products that are in line with the digital age.
He said the latest design trends often emphasize sustainable and eco-friendly materials
and production processes.
With growing environmental awareness, customers are increasingly looking for furniture that is produced responsibly. By incorporating green practices into their designs, furniture manufacturers can attract environmentally conscious consumers and contribute to a greener future, he added.
Mian Kashif said that if furniture manufacturers are kept up to date with the latest design trends, they can create products that resonate with buyers’ choices, leading to increased sales and customer satisfaction.
Furniture is a global industry and design trends vary across regions and cultures.
By keeping up-to-date with international design trends, furniture manufacturers can expand their market reach and cater to the diverse preferences of customers around the world.
He said this adaptability to global trends allows companies to enter new markets and increase their export potential.
