San Francisco: As Google races with Microsoft and OpenAI to create creative artificial intelligence that will change the world, some critics are following Amazon.
“I respectfully disagree with that,” Amazon cloud chief Adam Selipsky told AFP.
Tech giants such as Microsoft, Google, and Meta have made headlines about their basic models or their partners, which are key to AI and can generate text, images, videos, or computer code from simple user suggestions.
“But there won’t be one model to rule it all,” Selipsky said.
AWS, Amazon’s industry-leading cloud division, has explained to customers that it “needs multiple models for different use cases.”
He spoke of the capabilities of several AI models available on the AWS Bedrock platform, such as Metropa’s Llama and Anthropic’s Claude, as well as France’s Mistral and Amazon’s Titan.
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E-commerce leader Amazon also dominates the cloud. According to Stocklytics, AWS will hold 31 percent of the cloud computing market by the end of 2023.
But rivals Microsoft and Google are popular with cloud businesses, with 24 percent and 11 percent, respectively.
Thanks to a $13 billion investment in ChatGPT maker OpenAI, Microsoft is “in the driver’s seat” of the ongoing cloud revolution, according to Wedbush analyst Dan Ives.
Microsoft and Google are competing with their own AI-powered digital assistants to help them create content—emails, presentations, ads, and apps (primarily chatbots).
AWS is less popular and its digital assistant Alexa is not yet as pronounced as ChatGPT.
Amazon has been in the AI business for more than 25 years, Selipsky said. “If you go back to personalization on the retail website in 1998, we called it personalization, but it was AI.”
According to Selipski, the Seattle firm has thousands of people working on the technology, some manufacturers are already focused on the new frontier of AI.
“We quickly moved to the new generation of our Trainium (AI) chip and built Amazon Bedrock, which was quickly adopted and came out with interesting applications such as Amazon Q in the model,” said the AI assistant.
Selipsky, who runs AWS in 2021, is believed to be Amazon’s leader in cloud computing, replacing Andy Jassy, the CEO vacated by founder Jeff Bezos.
He points to AWS customers and partners like Nvidia as proof.
The high-end chipmaker recently announced that it is building a “supercomputer” on AWS using Nvidia’s high-performance processors, ultrafast and on-demand GPUs.
Notably, Amazon invested $4 billion in Google-backed OpenAI rival Antropy. The startup will use AWS and Trainium chips to build AI models and “improve our technology,” Selipsky said.
When asked about the exciting aspects of AI productivity, Selipsky cited increased productivity for his clients.
According to Selipski, AWS users estimate that drugmaker Pfizer will be able to produce stronger drugs faster and achieve annual savings of one billion dollars thanks to AI.
Airlines and other industries have used AI performance to develop chatbots that interact with customers.
While interviews can fail, companies “and people aren’t 100 percent accurate,” Selipsky said. “In many cases, the model actually exceeds the accuracy and utility of the live agent.”
AWS is cutting hundreds of jobs this month to focus more on AI and other priorities, particularly sales and marketing.
But Selipsky can’t replace any of the AI cloud platform’s employees.
“AWS has thousands of jobs online today, yesterday and the day before, and we will take care of them tomorrow,” he said.
